SME WORLD talks about business not only in terms profitability and growth but in terms of ethics and common social welfare as well. It embraces the humble entrepreneur, whose business merely ensures him a graceful existence. This magazine celebrates the spirit of the small entrepreneur who is constantly under threat from the bigger fishes but survives, owing to the dint of hard work and an undying fire in his belly. The magazine made its appearance in August, 2008. SME World has since won rave reviews from readers of all ilks, “delightfully readable; out of the box, a sincere effort” and the like.